Guide to creating anti-racism messaging and campaigns

Race is a social construct, which means that racial difference is given different meaning in different contexts in order to perform specific functions. For that reason, there is no ‘one-size fits-all’ approach to anti-racism. Instead, anti-racism should respond to the ways in which race and racism are deployed in particular contexts.

There have been many forms of anti-racist action and advocacy over the long history of anti-racism. It is likely that no single approach may be effective on its own.

This guide provides some insights gained through the process of developing the 2022 Racism. It Stops With Me campaign. The Australian Human Rights Commission is indebted to those who provided their expertise through consultations, scholarship and expert advice, much of which has informed this guide.